myEKI
Find what You Love, Easily!
Category :
Product Design /
Product Design /
E-commerce
Client :
Quadratiq
Start Date :
2022
Designer :
Mumen Elijah Osasumwen
Project Overview
As the lead designer for myEki, I was tasked with designing a platform that would simplify the online shopping experience for African users. The challenge was to create an intuitive, user-centered design that caters to both buyers and sellers, ensuring ease of use while maintaining visual appeal and accessibility.
The platform needed to address the issue of low internet connectivity and limited access to advanced e-commerce features in certain regions. Additionally, the goal was to ensure a seamless, responsive experience across mobile devices, given the high volume of mobile shoppers.
Homepage Design:
A clean and welcoming homepage layout, featuring core platform functionalities to engage users instantly.
The Opportunity
The African e-commerce landscape is a rapidly growing market with immense potential, driven by increasing smartphone usage and a demand for digital convenience. MyEki identified an opportunity to create a culturally aligned platform that empowers small businesses, builds trust, and offers customers the reliable and seamless shopping experience they deserve
The Vision
MyEki envisions a future where African e-commerce thrives through accessible, intuitive, and culturally aligned platforms. We aim to empower entrepreneurs, support economic growth, and deliver exceptional shopping experiences tailored to the unique needs of African user
The Problem We Solved
Africa's e-commerce sector faced significant roadblocks: unreliable systems, poorly optimized interfaces, and barriers to connectivity for buyers, alongside limited resources for sellers to manage and scale their businesses effectively. MyEki solved these challenges by introducing a secure, user-centric platform that simplifies online transactions, builds trust, and empowers sellers with accessible store management tools
Approach
Our strategy involved:
User-Centered Research
Conducting in-depth studies to understand pain points and preferences.
Mobile-First Design
Optimizing for low-connectivity environments to ensure seamless accessibility.
Empowering Sellers
Developing tools for easy store management and performance tracking.
Building Trust
Creating a secure and intuitive platform that instills confidence in every transaction.
The Result
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Boosted User Engagement:
A substantial increase in active users and repeat purchases.
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Strengthened Trust:
Enhanced user confidence, leading to higher conversion rates.
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Seller Satisfaction:
40% improvement in seller experience and satisfaction with the platform’s tools.
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Customer Growth:
Accelerated growth in a loyal customer base, driven by seamless and intuitive shopping experiences.